Disrupting the Period Game Since 2001
Since 2001, Diva International Inc. (Diva) has been challenging the period status quo with the DivaCup®, the original, reusable, convenient silicone menstrual cup and the number one selling product in its category on Amazon. DivaCup is also the top-selling menstrual cup in the world. We have moved beyond tradition, redesigning the look and feel of the feminine hygiene industry with better products and a better name – menstrual care.
Our founders, Francine Chambers and Carinne Chambers-Saini, a mother-daughter team from Kitchener, Ontario, are disruptors in the menstrual care industry, not only leading the menstrual cup category but also an always-growing team of over 40 people at our corporate headquarters.
“Our company has not only revolutionized the way that people handle their periods, we’re now part of an incredible movement that’s changing the conversation around periods and bringing issues such as period poverty to the forefront.”
– Carinne Chambers-Saini, Diva International Inc. Co-founder
Why “Diva”?
Our name choice reflects our commitment to the highest of standards. We expect more, because it’s what our customers deserve. Diva means fearlessness and confidence to bring the world better period care options. We invest in menstrual health research; using business as a force for good for customers, the community and the planet.
A better way to period.
We believe that everyone should have a better period experience. That’s why we work hard to ensure our products, the DivaCup® and DivaWash®, are certified, registered and manufactured with health and comfort in mind.
Impact
In June 2019, Diva officially launched our corporate social responsibility initiative, DivaCares. DivaCares provides both financial support and product donation to a wide variety of organizations in response to the worldwide plight of period poverty—the lack of access to sanitary products and menstrual hygiene.
DivaCares builds ongoing partnerships in the fight for menstrual equity, the global movement ensuring that safe, affordable menstrual products are accessible to all people who menstruate. Our vision for DivaCares is to help create a world where menstruation is a fact of life, not life limiting
Pandora’s Box Documentary
Pandora’s Box is a documentary film that explores the urgency of period stigma around the world.
It enjoyed its World Premiere at the Whistler Film Festival on December 6, 2019, with director Rebecca Snow receiving a Special Citation from the Alliance of Women Film Journalists and an honorable mention in the World Documentary award category.
Pandora’s Box had its International Premiere at the Santa Barbara Film Festival on January 16, 2020.
Force for Good
Diva International Inc. became a Certified B Corporation in 2018. This means that we’ve evaluated how our business practices impact our employees, our community, the environment and our customers, and we’re committed to continual improvement.
B Corps are companies that use the power of business as a force for good to solve social and environmental problems. Diva was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency to verify that the business values the triple bottom line of people, planet and profits.
Today, there are over 2,700 Certified B Corps around the globe. We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good.
Media
Reach us at press@divacup.com to learn more about product launches, community partnerships and other exciting company news.
Download our media kit for press, writers and influencers below.
